How does this Crap site have 5x the traffic that ours does? DailyOM vs.

Via Waylon Lewis
on Jan 27, 2009
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Spiritual Materialism Alert.

Okay, okay, maybe we’re all on the same side—changing the world (and ourselves, along the way) for the better: but when your design sucks, your home page features chakra pillows and animal spirit guidance…well, I guess that tells me one thing.

Er, two things: that web traffic is all about 1) sending out a daily email to people, which they do and we don’t and 2) being around for more than a few months is good for your google search and rankings. Once turns 1 year old (we’ve only been live since June, and have only focused full-time on the site since, officially, Jan 1) such sites better watch out, ’cause objects in your rearview mirror are bigger than they appear, and we don’t love spiritual materialistic life-wasting bull.

~ Waylon “Agro Hippiester” Lewis

According to Google Analytics, is now at:



  • 57,766 
  • Visits



  • 95,821 
  • Pageviews



  • 1.66 
  • Pages/Visit



About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | His first book, Things I would like to do with You, is now available.


13 Responses to “How does this Crap site have 5x the traffic that ours does? DailyOM vs.”

  1. Tatiana says:


    Wished to tell you that your site rocks a in a most spiritual uplifting and inspiring way. Plus you are one of the few that make me laugh out loud, which is precious when you are on the arduous journey of self-transformation. I don’t know how I found Elephant, as I live in Ottawa, Canada and have no links to this Denver-Boulder Buddhist scene, but you are right there as my home page and I forward your link often. I won’t say to keep “visualizing” your success, as that is the language of all those dreamy, peacy, ego-soft sites that really get you no where in terms of growth. I will say to you to keep being true to the dharma you hold, to your Elephant-strong pursuit to share and awaken, and to the realness of who you are. Fluffy-sites are likely to float away with time, but not ones seeped in Elephant Power.

  2. Jillaurie Crane at 3:50am January 27
    Don’t forget to always have a sense of humor!:>)

    David Lewis at 8:22am January 27
    And don’t forget never to split your infinitives. Ha!

    Waylon Hart Lewis at 9:05am January 27
    Yeah, dad, that title was tripping me up!

  3. Heather says:

    Hippiester? Are you spawning a new subculture?

  4. Angela Aldatz says:

    I’m all about the Elephant movement. Being in the business, i am subscribed to all of those sites, but never spend more than a second deleting them as they come in. But yours…..ahhhh, now that’s another story. I look forward to reading anything and everything – and always laughing along the way. Thank You for *Dave Chapelle voice KEEPIN IT REAL…

  5. David Lewis wrote at 8:26am
    What’s a chakra pillow? Will it help me type faster?

  6. I read Daily Om! (ouch)!
    haha, just kidding, i mean i do read it, but i know its mostly fluff
    🙂 elephant is way more mindful (pun intended).



  7. John Joseph says:

    alright, I’m a survivor of years of New Ageness and think that all of it needs to be satirized: if we’re too serious about our path, then we never get past our ego attachment. However, I think it’s important to respect the Daily Om –
    perhaps their material has helped people to heal themselves….

  8. John, great point, I’m sure their intention is lovely, healing is always a good thing…still I don’t know that spiritual materialism, if that’s what they do, heals or just is another form of self-absorption. The truth hurts, sometimes.

  9. […] word “Crap” seems to be working its way into a few of my posts, lately. Too lazy to move your fingers […]

  10. John Joseph says:

    Exactly! Self-absorption is the biggest trap in self-realization: paradoxical isn’t it? My next article will be about how channeled entities are trying to take over my body (not!)

  11. sj* says:

    am i the only one in the Lower Fiddy who doesn’t have a clue who this “crap site” is? who is this alleged daily om? and what the hell is a chakra pillow?

  12. ryan says:

    lol…and who say this isn’t a “crap” site! keep on truckin’ people.

  13. julia says:

    Gee, thanks for leading me to the really cool, hip website, I had never heard of the Daily OM. Now I can have lots more fun, fun, fun.