January 24, 2009


Nice tattoo, Mr. President. We know Harry Reid does yoga…anyone know if Obama’s ever geared up and stretched out?

This month’s AWWWHA goes to…[drumroll]…

Lululemon’s latest ad on the back cover of the current issue of Yoga Journal is …a little silly. And cute. And evocative of the notion that a President Obama offers the possibility of we Americans furthering peace—all good things. It coulda even be a contendah for Best.Ad.Ever—given its simple, un-commercial rendering, its connecting the political sphere (albeit without Mr. Obama’s permission) with our mindfulness practice on the yoga mat. Now if only the big successful yoga-clothing company Lululemon supported we little (for now) guys like elephantjournaldotcom, and didn’t just take the back cover of the new issue of Yoga Journal, which though lovely and pioneering and run by smart, supportive-of-elephant yoginis, is now corporate-owned.

Big Business-owned (instead of mission-driven) ain’t necessarily bad, of course—but as Amy Goodman says, it’s…different. Especially when it comes to democracy’s Fourth Estate.

Know of a LOHAS/green/spiritually-minded business who could use a little attention from elephant’s 55K unique readers, 22% of whom return at least once a month, and all of whom click on 1.75 pages average? Let me know. I’m halfway through a six-month transition from ecopaper to paperless, and need community support (see ads on the left of this blog) if we’re gonna get there. Anyone who joins our advertisers before February 1 will get one month prime position, up top, by way of thanks—and we’re always in any case happy to do reviews, articles, blogs (though we will say what we think, whether positive or constructive).

Want a small, cheap, clickable, updatable, visible-prominently-on-every page ad that’s also included in our weekly e-newsletter that goes out to 4,000 readers and LOHAS leaders? Price, frequency, specs info is all right here. There’s also info on sponsoring our talk show events, and sponsoring our many videos with notables such as Paul Hawken, the aforementioned Amy Goodman, Michael Franti, Alice Walker, Dr. Deepak Chopra, Seane Corn, Lester Brown

Don’t want one? Then consider clicking on, and supporting, our present sponsors—it helps elephantjournal.com greatly.

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editorial dept elephant journal Jan 24, 2009 10:11pm

I realized that starting a war (over something unimportant) with big boys is not what I need to do, now, since they have the power to advertise and elephant is 3 months into a six month transition to paperless and I haven’t paid my mortgage and I have 10K of bills due this week.

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Waylon Lewis

Waylon Lewis, founder of Elephant Journal & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat.” Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword’s Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by “Greatist”, Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: “the mindful life” beyond the choir & to all those who didn’t know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, touches on modern relationships from a Buddhist point of view. His dream of 9 years, the Elephant “Ecosystem” will find a way to pay 1,000s of writers a month, helping reverse the tide of low-quality, unpaid writing & reading for free online.