Pangea Organics sales reach $5.4 Million [USA Today]

Via Waylon Lewis
on Mar 26, 2009
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onysko pangea

Another one of Boulder’s young heroes, Josh Onysko, has been profiled on a national stage. Interesting article re: Pangea Organics’ trailblazing success in the beauty industry, in USA Today. While…

Last year, the billion-dollar beauty industry saw a 3.3% decline in sales, said market researcher NPD…

The organic skin care industry…sales have been growing. In 2006, personal care organic sales totaled $350 million, according to the Organic Trade Association. Although it doesn’t have final numbers for the past two years, it estimates sales were $445 million for 2007 and $564.5 million last year.

Although calling Pangea independent—saying it hasn’t taken “outside” investment, seems a little odd, since I personally know a few (great) natural biz investors in Pangea.

Onysko says he can stay true to the Pangea mission because of the way his company is funded. He says Pangea has not accepted outside investor capital. The company is owned by him and a number of friends and family investors.

“The goal of Pangaea [sic] is to remain independent forever and not sell the company,” he says.

If Josh’s point is that he’s not taking money from The Man—from VC, or other conventional beauty companies—that’s fantastic, and rare. Still, independence is not a word, in the LOHAS context, to bandy about or dilute. I’ve kept elephant 100% independent, and have made some serious short-term sacrifices in order to make sure that we our editorial is never compromised by backseat drivers, friends or otherwise—who may be more concerned about their investment that staying true to our mission.

Still, Pangea has got to be my one and only true love as far as truly organic beauty products go. 

Onysko says that hundreds of competitors claim to be 100% natural or organic, but only a few, Pangea included, actually are. The company backs its claims by transparency in ingredients use.


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | His first book, Things I would like to do with You, is now available.


One Response to “Pangea Organics sales reach $5.4 Million [USA Today]”

  1. ali says:

    yay for Pangea! this is the only stuff i'll use – no matter what the cost. I wish they made shampoo and sunscreen…