Our readership over the last month.

Via elephant journal
on Aug 27, 2010
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I’m sharing this so that our ele community readers knows where we’re at. Many folks use compete to find out where sites’ traffic is, and compete is great for comparing sites. But it’s guessing—our compete traffic went down 30% last month, while our actual traffic (Google Analytics is embedded in our site) did no such thing. And we lost an advertiser because our compete traffic appears to be only 60K a month. Still, compete under-estimates everyone somewhat equally—Treehugger, which my friend Graham Hill says is at 2.5 million uniques, is at 1 mill on compete if I remember correctly..

We’re up 30% over the last month, which is pretty average. Our goal is 800,000 readers a month by the end of the year, which will be do-able if our FB and twitter followings continue to increase, and we continue to maintain and magnetize relationships with great community leaders who are willing and inspired to write for and be featured on our forum.


Visits are unique readers from different computers.

Page views reflect the fact that many readers click onto a second page.

Pages per visit reflects how well we’re doing at getting readers to want to hang out for awhile.

Bounce rate isn’t the rate of folks not reading or anything, it’s the rate of folks who click onto a page, and don’t go on to click onto a second page.

Average time on site is low, considering that some folks click onto an article and then click off in 1 second.

New visits reflects how many of our readers are hardcore, loyal, and how many are, yes, new.


About elephant journal

elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive.


6 Responses to “Our readership over the last month.”

  1. wail-on says:

    guess they haven't foreclosed on your big house on the hill yet. This is sooooo wonderful, go dumbo go!

  2. Ed Shapiro says:

    YES WE CAN! Yes We Can!

    EleJ -Waylon & Merete – all the bloggers & others that help create – this valuable site


    ElephantJournal.com is a necessary source of info – fun and entertainment – we just can't miss!

    Cheers – Ed

  3. elephantjournal says:

    Thanks, anonymous friend.

  4. elephantjournal says:

    Thanks, boss! Your contributions have been huge for our burgeoning forum over last few months. http://www.elephantjournal.com/author/eddeb-shapi

  5. Ben Ralston says:

    Ganesha, the “ultimate elephant” (ooh, can I trademark that) will remove all obstacles from your path, mighty Waylon-ji. Have no fear, Elephant Journal is here (to stay).

    With love, Ben

  6. elephantjournal says:

    You mean the one where you don't travel outside of the US, ever, have $500 in your account and waste your life staring at a laptop instead of living, all the while rejecting offers for investment since you think independent media matters and the world needs more helpful content, instead of mere entertainment? You're welcome to it.

    I'd call you a [email protected]#$%^&*(), but, then, I'd be violating my own comment policy: http://www.elephantjournal.com/2010/08/be-nice-or

    Seriously, we do want to pay our writers—problem is, our readers, like yourself, read for free…and so the wheel turns.