elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>>
Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>>
elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>>
> Subscribe to our free Best of the Week e-newsletter.
> Follow us on Twitter Fan us on Facebook.
> Write: send article or query.
> Pay for what you read, help indie journalism survive and thrive.
Sign up today and read as much Elephant as you like! Only $24 per year.
Aha! Ouch, I wonder how many Cosmo readers are gonna see this…
Oh, my; I'm conflicted. On the one hand, I think this is both hysterical and right on (except, maybe, for the world news part; plenty of otherwise smart people indulge in things like Cosmo.) On the other hand, I've had people tell me that they're reluctant to pass along links to my blog because of all the sex on EJ's front page. Sure, EJ isn't Cosmo by a long shot–but is it free enough of Cosmo's shortcomings to be nasty about them?
Yes, Cosmo has hardly changed in the roughly 15 years since I aged out of their target demographic. It is just American-Marie Claire with a somewhat better sense of humor.
We didn't create this. I think we're all supposed to be able to have a sense of humor about ourselves, and that should include elephant and our faults, and Cosmo and theirs.
That said, I challenge your friends to find a blog that is exploitative. We love sex, we all do. But we always make a point, it's literally in our editorial guidelines, to tie any funny or sexy or controversy (three categories that always get clicks) to mindfulness, to our mission. Are we always successful? No. Do we always try. We'd better! Otherwise, what are we here for? ~ Waylon
I'm a serious person, and, I like clothes, so I do look at Cosmo when I go to the salon, though I would never buy one…
Much as I love magazines, I stopped buying Cosmopolitan when I realised alll those glossy pictures and advertising had a bad effect on me – I invariably ended up feeling inadequate and unnattractive.
Former-editor of the UK version, Marcelle d’Argy Smith, said its editorial was always driven by advertising particularly for cosmetics – hence emphasis on never being satisfied with one’s looks.
Such a shame. But then that is why we need indies such as Elephant Journal.
i love this. it's right on.
[…] if Cosmo didn’t give women enough terrible advice…Welcome Cosmo for […]
[…] for the interview, I dusted off my stilettos, bought three back issues of Cosmo, and headed to the east coast to see if my clips could impress Joanna Coles, known as the Simon […]
you're nothing like cosmo, not even a little. i dont think this is nasty at all, i think its hilarious. im guilty of indulging in mags like that once on a great while, but we all know its celeb gossip, expensive clothes and more and more "1st world problems"
I think its funny. Let's not take everything in life so damn seriously. Lighten up. Its a bit of fun! Thanks EJ
Join elephant's community for thoughtfully-curated mindful offerings -- free.