July 19, 2011

What it’s like to own the same car for 40 years.

Time was, cars where the product of craftsmanship, not robots.

Mindfulness comes in many forms—even and especially a neon green Dodge Charger:

This is a spec project made to illustrate the impact of unique and emotional stories told by ordinary people. We explore the life of a collector, artist and retired teacher and his history with a 40-year old Dodge Charger. Such content allows us to express the human side of an iconic brand.

Location: Pleasant Hill, CA.

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