Vegans, Feminists Unite! In distaste for this video.

Via Waylon Lewis
on Oct 4, 2012
get elephant's newsletter

Oh, advertising to men in ‘Murica:

For more, click here.


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | His first book, Things I would like to do with You, is now available.


23 Responses to “Vegans, Feminists Unite! In distaste for this video.”

  1. tatumann says:

    I'm sufficiently disgusted. And these ladies look really young. I'd be shocked to learn either is actually an adult.

  2. Tikva Adler says:

    as a feminist and former vegan (had to quit for health reasons), i take zero offense to this ad. if i want to slather myself in BBQ sauce and make out with another chick in a bikini, you better not try to stop me

  3. Jase says:

    omg, 2 sexy chicks eating a hamburger, BFD.
    Let guys have their 1 min of fantasy, and when they come back down at 1:03,
    they'll realize that these 2 girls couldn't cook to save their air-headed lives.
    Now, 'scuse me while I go make my guy a sammich.

  4. Lisa says:

    I don’t take offense, because I’m not letting it define me, but I feel very sad the the Feminine and innocent animals are so very objectified that they can be so used. Our world problems in a nutshell.

  5. Dave says:

    Stop being offended by things you don't agree with….first of all, it's an ad. Maybe I should be offended that you are a Vegan….I am not. Maybe I should be offended because you are a feminist….I am not. I respect women, love women, I eat meat and love it( I actually hunt for my own food at times)……I hope I didn't offend anyone. LOL

  6. Evan says:

    I mean, besides the fact that the burger looks disgusting, what about the fact that it's a borderline soft-porn commercial on TV for everyone to see (including kids). Gross sandwich, gross 'restaurant,' gross commercial. Agreed with Tikva though, slathering on BBQ sauce doesn't sound half bad!

  7. AMW says:

    There are only six comments on here? Man, I'm sure they will start pouring in. Anyway, I'm glad I don't have a TV!! Both so that I don't have to see this shit nor does my young daughter.

  8. oz_ says:

    Of all tyrannies a tyranny exercised for the good of its victim may be the most oppressive. It may be better to live under robber barons than under omnipotent moral busybodies. The robber baron's cruelty may sometimes sleep, his cupidity may at some point be satiated, but those who torment us for our own good will torment us without end for they do so with the approval of their own conscience.
    – C.S. Lewis

  9. mfpfaff says:

    Here comes the shock: The blonde is Sara Jean Underwood, who is 28. The brunette is Emily Ratajkowski, who is 21, according to both their Wikipedia pages.

  10. dbakk says:

    Here's to outing the 'Moral Police'

  11. Kathy says:

    Does this get shown on TV? If so, and if my kids were still young, I'd change the channel. However, let's face it, it's an ad. And since the women involved are over 18 and aren't being forced to do this (indeed, they're getting paid) let it go…. I don't eat meat either, but lots of people do. It's still a free country and anyone can eat whatever crap they choose. (doubtful the beef was grass fed/free range)

  12. Loving Life says:

    Honestly, what is the big deal? I am a liberated, professional, 60 year old woman, off and on vegetarian (currently not), heterosexual (for the most part), happily married and loving life. I take no offense here whatsoever … live and let live … and in fact I loved the ad. I'm sure my husband will love it too when I show it to him later. These girls are gorgeous, apparently of legal age, and enjoying their sexuality. No one's getting hurt. And the food looks yummy too. What's not to like?

    You know what DOES offends me? Bigotry, hatefulness, violence, cruelty … but that's not what I'm here to talk about.

    Please America … let's not regress into Puritanism. This country needs to relax a little, loosen up, and enjoy all the beauty and goodies life has to offer. Much more fun than standing in judgement.

  13. Christine says:

    Hi all, as a 47 yr old woman who lived in the deep south for a while, I thought I would put my two cents in. I’m a vegetarian but haven’t always been, watching people eat meat doesn’t bother me and the idea that they are trying to give the commercial some sort of lesbian sex appeal would have bothered me if my kids were little and watching it. The thing that bothers me the most is the idea that anyone who has lived in the south knows that the grill is most often manned by large southern men, who pride themselves in fine BBQ and would never allow two little girls to play near there BBQ. Lol!

  14. elephantjournal says:

    Okay, deal.

  15. elephantjournal says:

    Amen. We often urge a sense of humor re these kind of things, and get torn apart by vegans and feminists (I'm both) for it. So it's good to see a sense of compassion and sadness combined with humor or not taking offense, in you. Thank you. Yours, Way

  16. elephantjournal says:

    I'm offended by LOL

  17. elephantjournal says:

    Amen. Great to hear. Again, when we have a sense of humor about such on this site, we get very different, angry comments from a different community or group. Would be great to have the commenters here dialogue with that community.

  18. Becky says:

    I want to try that burger @Hardees.

  19. Michael says:

    I wonder why this is any more "distasteful" than the video of the girl in a bikini on a bicycle that was posted a few weeks ago?

  20. Anon says:

    I'm offended at the amount of cholesterol in that sandwich.

  21. Cpeach says:

    Maybe it's a little sad that the women are being framed as being in competition (the glaring looks of rivalry, the interference with one another), but I think it's effective as satire that they end up getting along and making something together. So as far as the cultural standards of gender that a woman must compete to be beautiful and a good cook, it's kind of a happy ending. It certainly plays with destructive cultural standards, but I don't think it exploits them wholly, I think it also sends them up as utterly ridiculous.

  22. (R)Ev says:

    Regarding gender stereotypes, heteronorminative sexuality, veganism, and nutritional standards, I have to say this: