The Best “Mindful” Business Book I’ve Read: “Raising the Bar,” by Gary Erickson.

Via Waylon Lewis
on Dec 26, 2012
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Update! Waylon interviews Gary Erickson at Natural Products Expo West:

If elephant becomes a big, beautiful, beneficial force over the next 10 years, it’ll be because this business book re-charged me when I was out of juice. Read it.

But, first, via videos, here’s the short story.

The book’s worth the read, if you’re an entrepreneur who loves working hard and having fun to create a better life for yourself, and others, and our planet.

Growing elephant magazine, I needed investors, and barely said “no”—I just had to remain independent, and the advise of the many green and natural product tycoons here was “don’t do what we did”—don’t work with VC or angel investors. So, running into a wall (I wanted to continue to grow the magazine, but couldn’t 1) be cool with selling out or 2) grow sustainably without investment, I took a third option: I killed my business, gave away my car, gave up my staff and office, saw my home go into foreclosure, and took my business and went online. I’ve never looked back.

And now we’re back–a big, green, wellness, yoga, politics, arts, family, cycling media site that’s won all kinds of awards, is making good if modest money, has a great if small staff and is poised to become a dominant player in mindful media—and god knows, the world needs more independent, non-corporate-backed, fun, compassionate media.

I only wish I’d known about this book years ago.


Raising the Bar: Integrity and Passion in Life and Business

The Story of Clif Bar, Inc.

by Gary Erickson , Lois Lorentzen


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | His first book, Things I would like to do with You, is now available.


8 Responses to “The Best “Mindful” Business Book I’ve Read: “Raising the Bar,” by Gary Erickson.”

  1. Truly an inspiration. Can't wait to read the book and ride the white road!

  2. Waylon,

    Good timing. We're in a similar position, locally here in Boulder, and the VC/Angel route has been looking mighty promising. I have been watching TED Talks for the past 3 nights seeking inspiration and stumbled on these vids.

    Thanks for the find.


  3. […] soon as you start bringing in money, share a portion of it by hiring help. Again, you can start small. Spreading the wealth underscores the fact that you are doing this thing and reinforces the […]

  4. josephine says:

    i can't really tell that it's really be perfect and I know for sure that everything will be then so alright and awesome. it's going to be so good.

  5. Thank you for it ! really interesting! It have been always interesting to read such news.

  6. top coats says:

    It will be into something great and that is why everything now seems to be working out so fine.

  7. I dont have regret when i starting stumble upon your site. For like you this is the best mindful business site I've read…

  8. Ruth Garmon says:

    Thank you for a very interesting site. Where else possibly will I get to type of info written in such an ideal approach? I have a project that I am basically now running on, in addition to I’ve been on the look out for such information.