November 10, 2014

GoldieBlox: Girls are Builders, too!

We all say violence doesn’t affect children who love video games. At the same time, we love to hate on Barbies. Whatever our view, this ad is fun. Still, it’s an ad for plastic consumption! Instead, let’s get our children—boys and girls, both—out to do and learn and have fun!


“Help us break the Big Sister machine. Find out how, plus behind the scenes. 

Imagine a world that’s colored in pink, where all girls look and act exactly the same. Role models on big screens tell them that being pretty is their primary purpose. Beauty reigns supreme. 

This world is not so far fetched ….

One fashion doll is sold every 3 seconds. Research shows that girls who play with fashion dolls see fewer career options for themselves than for boys. 
It’s time for girls to have options. 
It’s time for us to take action.
Girls’ feet are made for high-tops, not high heels…it’s time for change. In 2014, GoldieBlox breaks the mold with an action figure for girls.”

New GoldieBlox Doll Takes Aim at ‘Barbie’ Beauty Standards.”

“GoldieBlox, the toy company on a mission to get girls building is kicking off the holiday season with a new powerful commercial.

As AdWeek points out, the ad mirrors Apple’s “1984” spot, but instead of featuring a group of men listening to “Big Brother,” the GoldieBlox video gives us girls draped in fur, and glitter with little heels, while “Big Sister” tells them, “You are beauty, and beauty is perfection” — and they each pick up an equally cookie cutter fashion doll…”

GoldieBlox vs. the Big Sister machine (feat. Metric, “Help I’m Alive”)

Read 1 Comment and Reply

Read 1 comment and reply

Top Contributors Latest

Elephant Journal  |  Contribution: 1,510,385