Why the Mad Men finale Marks a Cultural Milestone.

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Caution: Spoiler alert! 


The final episode of Mad Men gave us an entirely unanticipated last look at Don Draper.

Sitting cross-legged with his eyes closed on a clifftop lawn at the Esalen Institute, chanting “Om,” the primordial sound of the universe that was described eons ago in the Upanishads and is now familiar to anyone who’s set foot in a yoga studio.

A few days earlier, the Pew Research Center released its latest report, “America’s Changing Religious Landscape.” Its findings, that the percentage of Christians has declined and that of the religiously unaffiliated—aka, “The Nones,” as in none of the above—increased by six percent in the last seven years, triggered a flurry of speculation, especially about the segment of Nones called “spiritual but not religious” (SBNR).

What do those two events—a poll of religious identification and the climax of an iconic period drama—have in common? In a very real sense, that last glimpse of Don prefigures the rise of the SBNRs.

Of the many theories proffered for the steady rise of spirituality without borders, one factor should rank at or near the top of the list, yet is seldom mentioned: access to the precepts and practices we associate with Hinduism and Buddhism.

Eastern ideas first arrived in the 19th Century of Emerson and Thoreau, who can be considered the founding fathers of SBNR. They seeped gradually into the fabric of American culture, until interest exploded in the late 1960s, thanks to a perfect storm of inquisitive and discontented youth, ease of communication and transportation, popular authors like Herman Hesse and J.D. Salinger, the arrival of Indian gurus, Tibetan lamas and Zen roshis, and the Beatles’ watershed pilgrimage to India.

Baby Boomers with a spiritual inclination were open to teachings that offered what conventional religions did not: methods of inner transformation and transcendence, and a metaphysic that did not contradict reason, history, science or their own experience. They learned from the East that the essence of spirituality was union with the Infinite—the very definition of Yoga—which has been given many names and can be reached by many paths.

By the fall of 1970, when the fictitious Don Draper was chanting Om in Big Sur, as millions of Hindus had done for centuries, Eastern concepts and disciplines had taken hold in the counterculture enclaves of every major city and in college towns like Cambridge and Berkeley.

It was not just for its exquisite scenery that “Mad Men” chose Esalen as the site of Don’s transformative retreat. The institute was an East-West vortex from its inception in 1962. It became known—and widely satirized—for its naked hot tubs and New Agey encounter groups, but its principal seminar leaders were influential early adopters of Eastern ideas: Alan Watts, Aldous Huxley, Abraham Maslow, Huston Smith, Joseph Campbell and Richard Alpert, Timothy Leary’s LSD coconspirator, who became the spiritual teacher Ram Dass after meeting his guru.

Don Draper caught the wave unintentionally.

Matthew Weiner, the genius behind Mad Men, does not tell us what he imagines for his character’s future, except that he presumably turned a Big Sur revelation into the harmonic Oneness of the iconic Coca Cola “Hilltop” ad. Maybe he was permanently changed, maybe he wasn’t. But hundreds of thousands of others, most of whom were a couple of decades younger than Don, were radically transformed by the era’s East-to-West transmission, and there was plenty more to come.

A parade of gurus, Buddhist monks and yoga masters were about to make their mark; scientists were gathering scientific data on Transcendental Meditation; new forms of practice were being introduced and mainstreamed for seekers of better health, psychological stability and spiritual enlightenment.

The SBNR phenomenon accelerated from that point on. Without the teachings born in ancient India, independent spiritual types would have had few places to turn for guidance and sustenance. By now, the Eastern imprint is so much part of the landscape that it barely registers. Meditators, chanters and practitioners of postural yoga and mindfulness don’t call themselves Hindus or Buddhists because there’s no such thing as conversion in the Eastern traditions.

The teachings are said to be as universal as the laws of physics, available to anyone and applicable to secular or spiritual purposes. Besides, why attach a label that sounds restrictive when you wish to draw from all sources of wisdom?

As for Don Draper, I like to think he got more out of his Esalen sojourn than a lucrative idea.

In my mind, he went on to live a good life—sober, balanced, capable of love—and, in his eighties, if asked about his religious identity, he would say Spiritual But Not Religious.





Why Mad Men is the Most Spiritual Show on Television.


Author: Philip Goldberg 

Editor: Renee Picard 

Image: via the author 


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tlcyoga Jun 22, 2015 1:24pm

Interesting insights here. Honestly i have never seen Mad Men (maybe it is worth a watch??) but i can say that being a yoga student, teacher and long time meditator I fall into the category of SBNR or a "none of the above". There certainly is a shift I am seeing all around me where people are more open, are looking to explore other belief and spiritual systems that are not entrenched in dogma.

I started practicing transcendental meditation over 10 years ago as a way to manage my stress levels AND to (like Emerson and Thoreau) feel a connection to the vastness I sensed around and within me. TM has certainly delivered on both counts. My regular twice daily practice helps me experience more connectedness with life, with something that could be called divine AND it also helps me manage stress, enjoy life, tap more deeply into my creativity and in general feel more fulfilled in my life.

If more folks are finding their way to meditation styles, to yoga, to OM that is a great step forward as I see it anyways.

Thank you!

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Philip Goldberg

Philip Goldberg is an acclaimed author and public speaker whose numerous books include the award-winning American Veda: From Emerson and the Beatles to Yoga and Meditation, How Indian Spirituality Changed the West; Roadsigns on the Spiritual Path: Living at the Heart of Paradox; and the recently published biography, The Life of Yogananda: The Story of the Yogi Who Became the First Modern Guru. A meditation teacher and ordained Interfaith Minister, he is also the cohost of the popular Spirit Matters podcast and leads American Veda Tours to India. See his website for more.