November 27, 2017

A Brilliant & Heartbreaking Greenpeace Parody of Coca-Cola’s Holiday Ad.

A staggering 2.8 million people support Greenpeace worldwide—it’s clear that we want the planet to exist in its fundamental natural glory.

Last week, Greenpeace released a commercial directed at Coke and its traditional holiday advertising campaign. The one-minute reel culminates in highlighting Coke’s choking contribution of 110 billion plastic bottles a year.

Let’s get real though—it’s not just about Coke. It’s about something much bigger, something we’re all accountable to; the relationship we have with corporations. Specifically, doing business with companies that contribute to the environmental crisis we are facing.

Coke isn’t evil, it is solely responding to the demands consumers create. This means we have the power to change things. The onus is on the dollar bill pulled from the very pockets we place our hands in; the onus is on us.

What is happening to our planet is the cumulative response to excessive and irresponsible consumerism. North Americans are liable and on the hook.

The race against environmental destruction depends, in part, by the items we are choosing to purchase—through this, we shift the momentum.

To understand how things come to be on our bodies, in our possession, and at our tables forecasts greater expectations. The transparency of where our purchases end up after their use—offers us the chance to see what we are doing wrong. And more importantly what we can do right.

The Greenpeace commercial asks us to start the conversation. It challenges us to get informed and make demands from the companies we finance.

“You must be the change you wish to see in the world.” ~ (not) Mahatma Gandhi



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Author: Kristen Dobson
Image: YouTube
Editor: Catherine Monkman
Copy Editor: Lieselle Davidson
Social Editor: Waylon Lewis

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Angela Scott Rosio Nov 29, 2017 12:38pm

Kristen Dobson recognizing all the angles and the why and how we got there....taking collective responsibility....it's daunting....but achievable,...if we don't destroy ourselves in the process. I'm glad she shared this article. So many different perspectives.

Kristen Dobson Nov 29, 2017 3:45am

I totally agree Leotien. Thanks for your feedback.

Kristen Dobson Nov 29, 2017 3:43am

So true Angela. The question is how do we come together create change?

Angela Scott Rosio Nov 28, 2017 8:41pm

Coke used to come in glass bottles. I agree with ad but one glaring option that many of us with phones overlook is how much energy cell phones and computers and upgrades are costing us too...but how else will I get this message? Everyone seems to have a phone nowadays...and they all have to be recharged...and that takes electricity...and where are all these old phones going.....and old computers... but this is what happened to Coke too. The glass bottles used to be recycled in the old days.. Then plastic came along and it was safer and more cost effective. Same with the phone...I got one at 32. Now kids as young as12 or younger have them....and I'm guessing most consider it to be a necessity now because they don't know any different. So just think how that's going to play out....not everyone drinks Coke....but I've met few people at all age brackets without phones...and that's pretty much the platform for social media and other forms of communication right now. But there was a need and the market delivered. Coke had a good message of uniting the world by sharing a Coke in the 70's...now we come together to see this Greenpeace ad behind a plastic energy sucking phone...so much duality.

Leontien Reedijk Nov 28, 2017 1:10pm

Shannon Thomson, not sure if this is the right spot to advertise online marketing...

Leontien Reedijk Nov 28, 2017 1:42am

I totally agree with this campaign, and with the idea that we can make a difference by choosing how we spend our consumer dollars. I do believe though that it is not just Coca Cola meeting the demand of the consumer. Every marketeer will confirm that demand gets created through agressive advertising.

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Kristen Dobson