That day of love is fast approaching, and soon our calendars will land on February 14th, most popularly known as Valentine’s Day.

It creeps up on us every year. Twenty-four hours of sadness and longing for broken hearts and those who are desperately yearning for their other halves. Twenty-four hours of bliss for those who have found a romantic partner and celebrate the commercialization of Eros, the passionate love defined in Greek mythology as a desire for another person’s physical body.

Chocolates, roses, and gifts. Ben and Jerry’s, tissues, and Netflix.

How one spends that day depends upon which direction of the love highway she or he is traveling.

Over the years, single people have come together to celebrate with anti-Valentine gatherings, a flip of their middle fingers to Cupid and all that he stands for. Who needs romance? There is a single people trend gaining momentum—and that should be no surprise.

In 2017, the United States census reported 110.6 million unmarried people over the age of 18—that’s 45.2 percent of the American adult population in the United States, and research predicts that approximately one-quarter of young adults in the U.S. will never marry.

The common stereotype portraying single people as lonely could not be more wrong. Based on studies from different countries, it is determined that conventional wisdom is not only passé but completely inaccurate. Singletons today have more friends, bigger social networks, and, on the whole, more robust lives. They have the time to find new hobbies, travel, learn new skills, and live without compromise.

When it comes to Valentine’s Day, why is it most choose between kisses and hearts or isolation and tears?

According to psychologists, there are seven types of love—so why the preoccupation with romantic love, which is said to put us at risk for neglecting the other types of love that can be more stable and readily available, which, in turn, may prove to be more healing and fulfilling in the long-term?

Over my lifetime, February 14th has found me laying a loved one to rest, dumped by boyfriends, and a host of other less-than-pleasant experiences. There have also been happier ones, but never the dream come true commercialization and consumerism paints it out to be.

It’s another day, yet some of us are apt to have such high expectations and desires that we are bound to hit reality like pavement—hard.

So for me, Valentine’s Day is a day of love. Every kind of love. It is a day to celebrate those I care about—and to make others feel as special as they are. It is not solely about romantic love. Why limit it? Spread it around like those rose petals, and light a fire within those who mean the most to you.

Love is truly all around us if we take the time to look—and we can find it deep within ourselves if we try.

So, if you find that you are on your own this Valentine’s Day, make sure to lavish yourself with love—and make it special.