Read unlimited elephant articles 50% off if you join in the next 2 weeks…Another way of saying we’re about to raise prices.
“An informed, active citizenry is essential to a functioning democracy.” …or something like that, it’s engraved on the Boston Public Library, anyone? By Thomas Jefferson.
“Media is the key…to saving our planet.” ~ Lester Brown
We’ve been charging $1/month, 25 cents a week, since our own paywall, which I call a paygate because, like the brand-new NY Times’ system (which we beat by a few months) it allows all readers in to our site. All readers can read free, every day—our model only charges those readers (5%, in our case) who want to read the most, and might value elephant and want to support our survival, and improvement. Our paygate model: all readers get to click the front page, search, and read three articles free each day. Want to read more? Pay $1/month or come back tomorrow for another three articles, plus home page and searches, free.
The model made us sustainable, overnight. We’re now breaking even (a fancy way of saying “broke”) for the first time in the 2.5 years since we went online (we published an ecopaper magazine for 6 years previous).
But we need editors, so we can strengthen green, adventure, family, politics, food, arts and other key sections in addition to yoga, where Bob Weisenberg has volunteered 50 hours a week and helped raise our yoga editorial to what I think can safely be considered among the best, in quality and quantity both. We have only one half-time staff person, Lindsey, our sole survivor from our days as a magazine (when we had around 8 employees, and an office, and did things like…charge $4.99 nationally for our “product,” a publication with a mission to be of benefit and cover anything good for us, others, and our planet).
So, on April 11, we’ll raise our paygate to $2/month. That’s 50 cents a week (I just figured that out in my head).
How Paywall / Paygates compare: New Media’s quest to see Journalism survive.
hot on elephant
Learn to Rock your Social Media & Write Mindfully with Waylon Lewis & Elephant’s Editors. 1 share A letter to the Anger that refuses to Leave Me. 1,463 share 2017 is The Year of Kali, Goddess of Endings & Beginnings. 45,432 shares The True Meaning of Friday the 13th (isn’t what we think). 5,286 shares The Technique that helps me make Decisions under Pressure (& has Saved my Life More than Once). 566 shares I’m Done being your Dirty Little Secret. 998 shares Use This Buddhist Practice to Overcome Self-Doubt. 476 shares Ten Things I’ve Learned from Not Getting Wasted. 1,383 share Why Some Loves feel Unfinished, even After we’ve Let Go. 645 shares In Case they Never Told You: a Powerful Message for New Mothers. 952 shares