“An Australian TV show asked advertising agencies to create ads proposing the banning of all religion. Here are the results.”

Via on Sep 12, 2011

T”he Pitch: Banning All Religion.”

With thanks for the tip to…yup, Reddit. < Click here for comments.

“No one had a problem when we wanted to bring back child labor, euthanize everyone over 80…but this idea scared people.”

YouTube Preview Image

The Pitch’ is a segment on ABC TV’s ‘The Gruen Transfer’ where two ad companies compete to ‘sell the unsellable’. Past example of selling the unsellable include invading New Zealand, compulsory euthanasia for the elderly, cosmetic surgery for children and introducing a parent licence.

This week, the two companies have to sell the idea of ‘banning all religion’.

THIS IS A SATIRICAL SEGMENT. ABC TV and the ad companies involved do not think that invading New Zealand, banning all religion etc are actually good ideas.

Brilliant bonus: “Child abuse?”

YouTube Preview Image

~

Editor’s note:

Okay, now that’s done, my comment on the first video.

It’s fun…and I agree…but, too, it’s blunt. As in, clumsy.

Take away religion, humankind will still find plenty of excuses to objectify “other.” Remember Mao, anyone? He killed more than any other genocide in history…all in the name of ridding the human race of religion.

Take away religion, humankind will still find plenty of excuses to objectify “other.” Race? Gender? Nationality? Sexual persuasion? Religion isn’t the problem—it’s a problem, yes, but not the problem. The problem is ego: I’m right, I want to be happy, and eff you or anyone else who seems to be a threat to my security. That’s where meditation comes in, and unwinds all that. Think about all the good religion does, quietly, every day? From compassionate community-building to prayer to meditation to charity…it’s limitless, and much less dramatic than the Crusades, Holocaust, 9/11, and many other horrible tragedies inspired by religious extremism.

But that’s just it: this is about extremism, not religion. Extremism is not confined by religion—and it won’t be rooted out by banning religion—which, yes, I know no one’s seriously suggesting here (well, other than John Lennon—but, then, I know he’s not alone).

Finally, I’m Buddhist. We don’t even have a god. The above “all religion” refers, it seems, rather narrow-mindedly, to Judeo-Christian religions that place myth or god at the center of their faith. After all, we Buddhists, when it comes to war, generally retreat, our countries and societies and universities in flames. And the Buddha himself said something wonderful—Do not believe or have faith—you know, superstition—in anything I say, unless you can experience it. Or, as the Dalai Lama said much more recently—when Buddhism and science are in contradiction, science wins out.

But the above ads in the first video conceptualize religion as myth, dogma, as superstition, as faith. That’s a limited view of any religion, which is, hopefully, centered around universal human values of love, empathy, generosity. As for Buddhists, we aren’t into all that myth stuff, anyway. Sure, there’s silly stories and deities, but they aren’t really real. They’re metaphors, generally, for the wonderful, ordinarily magical nature of reality. The main thing we emphasize, other than compassion?

Shut up, sit down, train your mind to rest in the flow of the present moment, and all good things will follow.

~ Waylon Lewis

 

About elephant journal

elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive. Questions? info elephantjournal com

2,748 views

Appreciate this article? Support indie media!

(We use super-secure PayPal - but don't worry - you don't need an account with PayPal.)

3 Responses to ““An Australian TV show asked advertising agencies to create ads proposing the banning of all religion. Here are the results.””

  1. Kaz says:

    On a much less serious note (and if you are looking for a laugh) check out the ads they did for Anti-Swearing a few weeks back. The first one was f@#*ing hilarious. http://www.youtube.com/watch?v=DQ2SKjM7ew4
    p.s – i hope that link is alright, as we are not allowed access to You Tube here, so couldn't verify.

  2. gruff says:

    Two comments:

    "After all, we Buddhists, when it comes to war, generally retreat, our countries and societies and universities in flames. "

    Not so. See: the Sri Lankan war against the Tamils, the Japanese wars in the mid 20th century (Pearl Harbor was attacked on Rohatsu, the traditional date in Japan of the Buddha's enlightenment), the Vietnamese anticolonial wars. Buddhist societies are just as capable of violence as any other kind.

    "And the Buddha himself said something wonderful—Do not believe or have faith—you know, superstition—in anything I say, unless you can experience it."

    He did not say this. These words are a misrepresentation of the Kalama Sutta AN 3.65. Please read it. Furthermore he cannot have said anything like this, as he taught Nibbana, telling people to practice towards Nibbana on the basis of faith in what he said about it. Look up Saddha in any Buddhist lexicon.

  3. G.S.Jaiswal says:

    I personally feel that the Religions and the Religious ethics have divided humanity, but I also understand that ethical behaviour is important , I would like to have ethics adapted from the Universal declaration of Human Rights by UNO, the principles laid down are universal in spirit and nature , and therefore they are spiritual instead of religious,I invite comments.
    G.S.Jaiswal

Leave a Reply