I’m not a woman, and don’t buy yoga clothes. So I’ll just skip the profound observations and get to excerpting and linking this article that manages to directly contradict itself:
Every day, women spend hundreds of dollars on clothes they plan to wear only while sweating –- sports bras, yoga pants, skin-tight “breathable” tanks. But why?Business Insider reports that it’s all about the way that retailers like Lululemon market their apparel … to appeal to women’s insecurities.
…a young woman says: “My boyfriend and I were going on vacation. We talked about getting a diamond, but with all the ThankYou Points I’ve been earning, I flew us to the rock I really had in mind.” The rock she “really had in mind” happens to be a giant rock formation near Moab, Utah. As HuffPost’s Katie Bindley wrote: “The new commercials sell women the cars and financial products they can now afford by presenting those big ticket items as tools for celebrating their independence rather than attracting a husband.” Advertisers are learning that the way to women’s wallets is acknowledging their strengths rather than exploiting their weaknesses, and by focusing on this demographic, Lululemon, intentionally or not, is appealing in part to their awareness of their own power — earning power.
Click for Bonus:
hot on elephant
Elephant Journal’s Holiday Gift Guide 636 shares A letter to the Anger that refuses to Leave Me. 626 shares Waylon’s favorite Ethical Gifts. 13 shares Learn Social Media, Writing, Editing & Journalism Ethics with elephantjournal.com. 4 shares Dear Pretty Young Woman Flirting with my Husband. 2,889 shares The Real Reason so many Long-term Relationships Fail Sexually. 1,082 share Year of the Fire Rooster 2017: What to Expect. 1,011 share Why a Year of No Dating was the Best Thing I ever did for Myself. 8,380 shares These Tweets (and Retweets) actually Happened. 1,392 share If you Want Him, you must Claim Him. 773 shares