elephantjournal.com redesign will feature far fewer ads.

Via elephant journal
on Mar 24, 2009
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Our redesign should go live this Saturday. It will be a bit cleaner—only two columns instead of three or four, as elephantjournal.com is now. It’ll have handier buttons to join our Facebook group, follow us on Twitter and subscribe, free, to our blog (RSS). But the most important change: it’ll feature only one supersize banner ad (which is available), one standard size banner at the bottom, one ‘poster’ ad (where the prAna ad is, now) and—count ’em—six or eight of those standard square ads, instead of 24 (we’ll continue to donate ads to events and non-profits at bottom). This will mean faster load times for those in cafes and such, and an increased dependence for our financial well-being on big advertisers, instead of smaller advertisers. Why the change? Because, after seven years, I’m personally tired of spending half my life harassing, charming, cajoling, begging and pleading with local or smaller national friend businesses to support elephant journal. Because this change—if successful—will allow me, suddenly ele’s only full-time employee, to focus on content, videos, talk show (next one: Sakyong Mipham and Paper Bird).

For those individuals and businesses who do want to support elephant in a small, long-term way, we’ll have a ‘Support Indie Media’ button. Click on that, you’ll go to a page (formerly our Marketplace) where there will be a list of names and links. If your name is, say, George Clooney, all you have to do is click on the Paypal button, pay $20 one-time plus $10/month (a sort of modern web subscription + ad + eco schwag), and your favorite eco/yoga/LOHAS business or non-profit will go up in lights. We can link to any web site. If we get up to 108 names, that will give us some stability. Right now, though we’ve grown quickly in only a few months since going paperless, our financial footing is rather unsteady. Anyone paying $10/month will get 1) our appreciation 2) a little ad link 3) a special I Support [Elephant logo] organic cotton tote bag big enough to haul groceries, school books, yoga and gym stuff in 4) an elephant sticker for your reusable coffee mug, laptop, bike, bumper.

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Any suggestions (comment below) on redesign are most welcome. Once the new design is live, I’ll reup this blog post and ask you all to comment if there’s things you love or hate.


About elephant journal

elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive.


4 Responses to “elephantjournal.com redesign will feature far fewer ads.”

  1. AC2B says:

    Will the new elephantjournal have new, exclusive articles, columns and interviews like the paper magazine did, or will it continue to be mainly a blog with archives of old content?

  2. Joana Smith says:

    thank you for all that you do for the elephants!

    In reference to what AC2B asked, maybe just arrange the blogs so that they appear more like an online magazine.
    Like a huff main page. I put hours of work into birthing these "blogs" , and it kind of hurts to see them disappear so quickly.
    Not that I won't give you a new blog tomorrow! but still…:-)
    lveo. peace~

  3. Joana Smith says:

    sorry to be complainy…but it sounds like now's the time to speak!

    …if you need to, you can always burn my body for fuel.

    (I'm so excited for more interviews!
    -we love to veg out on elevision!)

  4. AC2B, while maybe 75% of our content references other such 1) that's actually intentional—it's my feeling as editor that it would be great if folks can depend on elephant journal.com to gather all or most 'mindful' news and vids from all over, whether we've created it or not and more to your point 2) the 25% original content actually represents far more original output that our magazine. If each issue of our quarterly (three months) magazine included 40 original interviews, articles, tidbits…we probably do that much in one or two weeks, now.

    That said, if you have ideas for improvements, hit us and we'll make it so!