A student project spoofs the consumerism behind the lululemon manifesto, seen on posters and totes everywhere.
Lululemon, lowercase, is the uber successful yoga apparel brand so famous at making your tush look good it’s called the “lululumon butt”) is so good at rocking from a spiritual, women-first pov. Here’s the actual Lululemon manifesto:
Two comments from the student site:
It’s difficult to hear when something we love is bad.
There are many companies that make organic, fair trade or local yoga gear for the same price or less than lululemon.
you can’t argue that lululemon has no choice. if companies don’t have a choice, why would ethical options exist?
~ on the other hand ~
seriously guys? There is nothing wrong with lulu lemon… don’t hate the player, hate the game.
But I don’t hold their success against them. They’ve rocked the rapidly growing yoga market, have sweet staff and great messaging and messaging and messaging and style. I do wish they’d walk their inspiring talk more with more Made in USA and Canada and organic and fair-trade apparel.
hot on elephant
The 4 Stages of a Good Divorce. A Letter to my Children: You do not come from a Broken Home. These People are Rare Gems—Keep Them, Fight for Them, don’t Give Up on Them. Mom, can I Call her Mom, Too? Jon Stewart makes first appearance since retiring—”it’s not your country.” Waylon shares 10 transformingly beautiful Quotes about Love. My Marriage had to End—for my Life to Begin. 40 Things I’ve Learned in 40 Years. Why your Yoga Goals are (Probably) Irrelevant, if not Downright Dangerous. The Day I Stopped Running.