Tara Stiles does yoga, for American Apparel.

Yoga star and elephriend Tara Stiles in American Apparel‘s new, Made in USA yoga line. No deets yet on organic or what, but here’s her first ad, just up on AA’s site—and hopefully on this site, soon. I love AA—making doing it right (progressive, Made in USA) look sexy—and elephant loves Tara, who is as sweet as she is savvy, as grounded as she is ambitious, as lovely as she is tasteful (which is key when it comes to AA’s notoriously provocative ads).

Seventh in a series of This is what Effective Advertising Looks Like.”

Click below to learn more about why AA is one of my favorite companies doing big good while doing well—along with Patagonia, Newman’s Own, TOMS, Pangea, Whole Foods, prAna:

Bonus, a few more recent AA ads that remind us why we like ’em. They got guts. They got something to say. They’re vivid, simple, and not a waste of my eyeballs’ time:

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Gen Sep 14, 2013 6:53pm

American apparel has sexist leadership. Their ads are disgusting and promote an unhealthy body image and over sexualization. The quality if their clothes is sub par. Leadership needs to figure out how to run this business better. I find it confusing that a mindful person would support them. There are some good things, but many bad.

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Waylon Lewis

Waylon Lewis, founder of Elephant Journal & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat.” Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword’s Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by “Greatist”, Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: “the mindful life” beyond the choir & to all those who didn’t know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, touches on modern relationships from a Buddhist point of view. His dream of 9 years, the Elephant “Ecosystem” will find a way to pay 1,000s of writers a month, helping reverse the tide of low-quality, unpaid writing & reading for free online.